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Does it make sense to build a marketing career today?
Michal Eisik sat down with career coach Shaina Liba Adamson (formerly Keren) for a candid conversation about the current state of marketing careers — and what it means for you.
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Michal Eisik
Marketing strategist. Mentor to 600+ freelancers & creatives. Founder of MichalEisik.com and The Modern Marketer.
Two perspectives.
One timely conversation.
Shaina Liba Adamson
Career consultant, fractional CPO & success strategist. Mishpacha career columnist. Founder of The Career Channel.
The answer isn’t as simple as “AI is replacing marketers.”
AI has changed the way marketing gets done. Some tasks that once required a copywriter, designer, or content creator can now be completed dramatically faster with AI. Some entry-level work is changing. Some roles are getting broader. And some skills that used to be valuable on their own may not be enough going forward.
So what kind of human work still matters — and does that work fit the career you actually want?
Here’s what we covered.
- 01
What has AI changed already — and what is speculation or hype?
- 02
Which types of skills or roles are becoming less valuable on their own?
- 03
What sort of skills are becoming more valuable?
- 04
If you love writing or design, is there still a good career path for you?
- 05
What should someone considering a marketing career today know?
- 06
How can you tell whether a career is a good idea before investing in it?
Get a clearer picture of whether this field makes sense for you right now.
And if you’re already working in marketing, copywriting, content, or design, we also talk about how the work is changing — and what you may need to develop to stay current and valuable.
“Is this just a webinar in disguise? Do you pretend everything is fine for marketers today?”
Nope. This is not a webinar in disguise.
We’re not promoting anything. And we don’t pretend that everything is the same and reassure you there’s really no shift in the market.
We get extremely real about what’s happening on the ground — and what we think may be coming next. And we talk candidly about what that could mean for you if you’re considering a career in copywriting, design, content, or marketing.
Watch the conversation about the state of marketing careers today
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